How Fayiz Revived His Family's Teh Tarik Legacy and Built a Growing Events Business

At just 28 years old, Fayiz has successfully transformed a family tradition into a modern events business that serves hundreds of customers across Singapore. What began as an effort to continue his father's legacy has evolved into a growing brand known for its live teh tarik stations, customised beverage blends, and commitment to quality.Today, the business completes multiple events every month and has become a familiar presence at weddings, corporate functions, community events, and major festivals.

Continuing a Family Legacy

The roots of the business stretch back more than two decades.Fayiz's father operated a teh tarik stall at Geylang Serai Market for approximately 20 years during the 2000s. Growing up, Fayiz was surrounded by the business and witnessed firsthand the vibrant community atmosphere that existed around the stall.While his three older brothers were more directly involved in day to day operations, Fayiz gained valuable exposure through helping out and observing how the business was run.Following his father's retirement, the business paused for almost a decade. However, the family never forgot its roots.At the age of 24, Fayiz and his brothers decided to bring the business back to life, combining traditional recipes and knowledge with a fresh approach suited to today's market.

Finding an Opportunity in the Market

When the brothers decided to restart the business, they knew they needed to test demand before making larger commitments.They began by participating in events and bazaars such as Mak Besar, Twilight and Celeb Fest. Through these experiences, Fayiz noticed an interesting gap in the market.Many vendors were focused on cold beverages, trendy drinks, or fusion concepts. Very few were serving authentic hot teh tarik prepared fresh on site.Recognising this opportunity, the team focused on what they knew best.Customer response was overwhelmingly positive and quickly validated their decision to specialise in traditional beverages.

Evolving Beyond Event Booths

As demand grew, the business began exploring new ways to serve customers.The first expansion came through a home based model offering three litre and five litre beverage boxes complete with dispenser services. This allowed customers to enjoy their drinks conveniently at gatherings and private events.Soon after, the team introduced live teh tarik stations for weddings, corporate functions and community events.This proved to be a turning point for the business.Rather than simply serving drinks, customers were now offered an experience. Guests could watch the drinks being prepared fresh in front of them while interacting directly with the team.The live stations quickly became one of the company's strongest selling points and remain a key part of the business today.

A Commitment to Quality Through Research and Development

For Fayiz, quality is one of the most important aspects of the business.Instead of relying on commercially available tea products, he invested time into developing his own tea dust blend. Through continuous experimentation and refinement, he has worked to create a product that delivers both consistency and a distinct flavour profile.This commitment to research and development allows the business to maintain quality standards while offering customers something unique.Rather than settling for what already exists, Fayiz believes in constantly improving the product.

Growing Through Consistency

Over the past few years, the business has experienced steady and sustainable growth.The team has successfully completed more than 200 events and currently handles between seven and eight live events each month.One of their most meaningful partnerships takes place annually during Hari Raya in Limbang, Choa Chu Kang. For the past four years, the business has supplied approximately 1,000 bottles of teh ais each year for prayer distribution efforts within the community.The recurring partnership reflects both the trust they have built and the consistency of their service.

Overcoming Early Challenges

Like many businesses, manpower was one of the biggest challenges during the early stages.Fayiz relied heavily on support from friends and family members to help manage events and operations as the business grew.Over time, he learned that retaining good people required more than simply hiring staff. Creating a supportive environment and ensuring fair compensation were equally important.According to Fayiz, these challenges are often most difficult during the startup phase, but become easier to manage once a strong foundation is established.

Looking Towards the Future

While the business has already achieved significant growth, Fayiz believes there is still much more to accomplish.One of his long term goals is to establish a physical storefront where customers can enjoy the products on a regular basis. He is also exploring opportunities within bottled beverage production to expand the brand's reach beyond events.Despite these ambitions, Fayiz remains careful about growth.Rather than expanding too quickly, he prefers to take a measured approach, ensuring that quality and customer experience are never compromised.

Final Thoughts

What started as a tribute to a family legacy has grown into a thriving business built on authenticity, quality and community.By identifying a gap in the market, focusing on customer experience and continuously improving his products, Fayiz has successfully transformed a traditional beverage concept into a modern and scalable business.As he continues to explore new opportunities, one thing remains unchanged: the commitment to preserving the craft and heritage that first inspired the journey.